Fish and Chips, a classic British dish dating back to the 17th century, traditionally wrapped in newspapers, are enjoyed by the seaside in your car amidst freezing, windy weather. In Scotland, pair it with Irn-Bru. Wee Nic's Scottish Chippy draws inspiration from my mom, Nicola—a skilled cook and spirited Scot. The brand's identity captures a genuine Scottish voice, inviting consumers to connect with a uniquely positive and authentic space that mirrors Nicola's humorous personality and culture.