Urban Outfitters offers a lifestyle line featuring compact games and toys, catering to the Gen Z and UO shopper's love for mini items. Despite their trendiness, mini-products are often perceived as lacking utility. Convince space-conscious 16-24-year-olds, especially college students in small dorms and apartments, that there's no excuse for insufficient kitchen space. Emphasize the practicality of incorporating a Tiny Kitchen, utilizing limited counter space efficiently for a useful purpose.
Every Inch Counts.
Tactics
Instagram, TikTok, Product Line, OOH (Costco).
Team
Nicole-Paris McDowall, Anna Kate McGinty




