Liquid Death canned water, often mistaken for beer, prompts a question: How do we convey the brand's rebellious spirit while positioning the water as a premium, eco-friendly product? Teaming up with Balenciaga, Liquid Death celebrates the finer aspects of life—fashion, celebrity culture, and the brand itself. This unapologetic partnership aims to eradicate plastic, emphasizing their avant-garde approach. Embrace Liquid Death as a premium experience, exploiting its innate value and encouraging responsible consumption: Water is an integral part of our lives.