Crocs may be 'goofy' looking, but their practicality and devoted fan following form a unique subculture. Encourage individuals aged 15-25 to embrace the undeniable charm of their Crocs, acknowledging that they may not be the most conventionally attractive footwear. Embrace the 'moc the croc' ethos, celebrating the intentional choice to own the unconventional and stand out with pride.
#MocTheCroc
Tactics
Experiential Pop-Up, In-Store, Social/SMS, OOH, Microsite.
Team
AD: Nicole-Paris McDowall, Becca Bennet, Photo: Delaney Dumm, Caricatures: Simar Singh Sethi.
An animated world with a caricature artist and a collection of limited edition ‘Jibbitz.’ Larger than-life Croc projection (from UGC in the event and the OOH billboard)
Event / Pop-Up (In-Store)
This interactive touchscreen billboard will have its elements connected to the experiential event and project on the environment. Users will be encouraged to visit the store and have the ability to scan the QR code for the micro-site.